whats are the strongest words in marketing?

In marketing, certain words are known for their ability to capture attention, evoke emotion, and compel action. These words are often referred to as "power words" or "strong words." Some examples include:

Free:

 Everyone loves getting something for free. This word can instantly grab attention and entice people to take action.

New:

 People are naturally curious and attracted to novelty. Using the word "new" suggests innovation and freshness, making products or services more appealing.

You:

 Personalization is key in marketing. Addressing the audience directly with "you" makes them feel involved and engaged, increasing the likelihood of a positive response.

Exclusive:

 People love feeling special and part of a select group. Using words like "exclusive" or "limited edition" creates a sense of urgency and exclusivity, driving desire and action.

Guaranteed: 

Assurance is important to consumers, especially when making purchasing decisions. Using the word "guaranteed" instills confidence and reduces perceived risk.

Proven: 

People are more likely to trust claims that are backed by evidence. Using the word "proven" suggests reliability and credibility, increasing trust and persuasiveness.

Save: 

Everyone wants to save money or time. Using the word "save" in marketing communications emphasizes the benefits and value proposition, encouraging action.

Results: 

People are results-oriented and want to know what benefits they can expect. Using the word "results" emphasizes outcomes and reinforces the value proposition.

Easy: 

Convenience is highly valued by consumers. Using the word "easy" suggests simplicity and hassle-free experiences, making products or services more attractive.

Now: 

Urgency is a powerful motivator. Using words like "now" or "today" creates a sense of immediacy, prompting immediate action.

These words are effective because they tap into human psychology, emotions, and motivations, influencing perceptions and behavior. However, it's essential to use them judiciously and in alignment with the overall brand message to maintain authenticity and credibility.